White Eagle

New York

The White Eagle is a free, Polish-language newspaper serving one of the largest ethnic groups in the New York City metro area.


About us

For over 20 years, the White Eagle has served the Polish and Polish American communities in New York as a reliable and trustworthy source of local news and information. We invite you to take advantage of our reach and credibility to reach one of the largest ethnic and non-native English-speaking markets in the area.


Source: US Census / American Community Survey

Size of Polish population
in New York City:


Publication Information

Language: Polish
Frequency: Biweekly
Format: Tabloid

Color: Full color
Cost: Free of charge
Digital Edition: BialyOrzel24.com


Our primary focus is local news. We cover events that interest and impact the communities we serve, whether they are taking place in our readers’ local neighborhoods or across the state. Our content is enhanced by columns from local elected officials and community leaders, as well as national and international news of local importance. The White Eagle is a trusted resource which also features information on local programs and initiatives, that strives not only to inform, but also to empower the communities we serve.

Reach & Distribution

Reach: 10,000 individual readers.

Distribution: The White Eagle is available at over 100 outlets throughout the state to local Polish-speaking residents and the general community.

Advertising Rates:

Translation and design available at no additional charge, except for Legal Notices.





1/8 page




Quarter page




Half page




Full page




Legal Notices

$200 / column


+50% Translation

Size Chart & Specs:

Camera ready ads can be submitted in the following format:

File type: PDF
Color: CMYK
Resolution: 300 dpi

Publication Dates:


1.  January 13
2.  January 27
3.  February 10
4.  February 24
5.  March 10
6.  March 24
7.  April 7
8.  April 21
9.  May 5
10.  May 19
11.  June 2
12.  June 16
13.  June 30
14.  July 14
15.  July 28
16.  August 11
17.  August 25
18.  September 8
19.  September 22
20.  October 6
21.  October 20
22.  November 3
23.  November 17
24.  December 1
25.  December 15


January 12
January 26
February 9
February 23
March 8
March 22
April 5
April 19
May 3
May 17
May 31
June 14
June 28
July 12
July 26
August 9
August 23
September 6
September 20
October 4
October 18
November 1
November 22
December 6
December 20


The White Eagle has a robust online presence with its digital edition at BialyOrzel24.com, as well as on social media networks. We offer various digital advertising tools, including banners, features and social media posts. Ask us how we can utilize our digital platforms to help you reach new audiences in local markets, served by the White Eagle or on a national scale.

Special Editions

We publish numerous special editions throughout the year, including our Little Poland Festival edition in Connecticut, the Pulaski Memorial Parade edition in New York and our special insert for Boston’s annual Polish Harvest Festival. The White Eagle has a presence at these events and copies of the special editions are handed out to participants. Contact us to learn more about unique marketing opportunities presented by our special, event-themed editions.

Other Publications

The White Eagle is published in five, separately edited and printed editions, each with local content and advertising, which serve the largest Polish American communities on the east coast. If you are looking to reach a wider audience served by more than a single publication, please contact us for multi-edition pricing and bundle packages.

Distribute us

The White Eagle newspaper is free of charge. Is your business or organization frequented by Polish – speakers? Would you like to have the White Eagle available at your location? Please contact us to request to be added to our distribution list. There is no cost involved and quantities can be adjusted at any time based on demand.

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